Barbara Ciudad brings over a decade of experience in healthcare and benefits sales, account management, and client advocacy. With a proven ability to manage complex accounts, exceed growth goals, and strengthen long-term partnerships, Barbara is dedicated to delivering clear, customized solutions for every client she serves.

At Schulte Insurance Agency, Barbara leverages her deep industry knowledge to guide Medicare eligibles and individuals and families through the ever-changing insurance landscape. She is known for her consultative approach, pairing strategic insight with hands-on support to ensure that clients feel confident and well-cared for throughout the entire process.

Barbara is also highly engaged in legislative and professional advocacy. She stays current on healthcare legislation at both the state and federal levels and serves as the Legislative Chair for the San Diego chapter of the National Association of Benefits and Insurance Professionals (NABIP). In this role, she works to advance initiatives that support clients and the broader insurance community.

Her leadership has been recognized with multiple industry awards, reflecting her dedication to both professional excellence and community impact.